The other day during It’s Her Business™ Office Hours, a member hopped on for some tech support. She had two kids with her, and you could hear them playing in the background. I could tell she felt self-conscious about the noise — like she was worried it was unprofessional or disruptive.

But all I could think was: This is exactly the point.

So I told her what I wish someone had told me when I was in her shoes — working from my kitchen table with babies crawling around my feet and toddlers asking for snacks while I built a business from scratch.

I used to feel guilty, too. My kids would tell me I worked too much. And I’d get that ache in my chest — the one all moms know — wondering if I was messing it all up.

But I kept going. I reminded them (and myself) that I was always there. I could drop what I was doing if they really needed me. And even if they didn’t understand it at the time, I hoped they’d eventually see the value in what I was doing.

Now they’re older — and guess what?

They do see it. They’re building their own paths, using their skills to make money without needing a “real” job. And it’s not because I lectured them about being entrepreneurs. It’s because they watched me be one.

They saw me building something that mattered to me.

They saw that it was possible.

And now they know it’s possible for them, too.

Here’s the truth: our kids need to see us with our own interests.

They need to see us solving problems, making money, and doing work that lights us up — not just sacrificing everything for everyone else.

Because when they do, they learn how to do the same.

This is one of the reasons I created It’s Her Business™.

It’s not just about building a business. It’s about reclaiming your time, your voice, your skills, and your identity — especially in a world that keeps telling women to keep quiet and play small.

It’s about having something that’s yours — that supports your family and your soul.

And it’s about preparing for the years down the road, too — the ones no one really talks about, when the kids grow up and move out and you’re left wondering, “Now what?”

If everything you were was wrapped up in being “just a mom,” it can feel like freefall.

But if you’ve been building something of your own all along, that transition feels a whole lot less scary — and a whole lot more exciting.

So if you’ve been thinking about starting a business, this is your sign.

Don’t wait until the house is quiet.

Don’t wait until the schedule is clear.

Don’t wait until your kids are older.

Start now — with the kids running around in the background. With the messy house. With the limited time. With all the reasons you think you can’t.

Because the truth is: you’re not just doing it for you.

You’re doing it with them. For them. And for the version of you that still deserves to dream bigger than just making it through the day.

It’s Her Business™ is here to help — with tech tools, training, and a community of women who get it.

Let’s build something that’s yours.